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Research that meets business needs
Our Services
Customer Research
Satisfaction, touch points, 360º evaluation.
Specific Target Groups
B2B, doctors, other tailored solutions.
Brand Research
Value, loyalty, awareness.
Industry Research
Competition, development, potential.
Consumer Research
Behavior, values, needs.
Marketing Research
Advertisements, packaging, concepts, pre / post campaign measurement.
Product Research
Choice, habits, usage, improvements.
App / Website Research
Functionality, attitudinal and behavioral analysis
Methods
QUANTITATIVE
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Online (CAWI)
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Telephone (CATI)
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Face-to-face (F2F)
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In-hall tests
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Store / Exit interviews
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Observations
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Mystery Shopping
QUALITATIVE
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Focus group discussions (FGD)
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Online focus group discussions
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In-depth interviews (IDI)
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Expert interviews
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Online communities
EXPERIMENTAL
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Web / App tests
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UX research
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Desk research
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Speak-out-load
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Eye tracking
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